Insurance is an industry that is very dynamic where new products and ideas are often floating, and there is a place for young as well as experienced people to work. There are many career paths that you can choose based on your interest and skills. Most small insurance companies think that buying leads will make a dent in their revenue as they believe that buying leads is costly. So, the approach they take is to hire insurance agents and get them to make cold calls. Over a period, when these calls don’t lead to anything worthwhile the conversion rate is low. Moreover, agents spend more time generating leads rather than calling quality leads. To avoid all this, buying high-quality leads will not only save time but also help you improve your business by saving unwanted costs of cold calling by spending more time on potential customers, thereby increasing the revenue of your business. To know more about the intricacies of business and getting the right leads, agents need to contact programbusiness.com a service providing company which has tons of experience in the insurance industry.
General tips to get the right leads
According to the experts from the service provider, agents need to help themselves in following some of the valuable tips to grow their businesses:
- Offer group discounts – If you have the opportunity to sell a family of four car of term life insurance, why not offer a 10% discounted rate? If you don’t, another insurance company just might. Plus, when you sign teenagers up, you have an opportunity to have loyal customers for life.
- Take advantage of social media – If you’ve got a website, you need to promote it. And one of the best ways to promote it is through the use of social media such as Twitter, Facebook, and LinkedIn. You can even sync your accounts together so you only have to post in one place and it shows up everywhere. Don’t know what to tweet? Information is key. Make your tweets and Facebook posts informative.
- Make yourself available – As stated before, people go to know they know and trust. But it doesn’t just go along with sales. If people, even existing customers, have questions about the type of coverage they have or their current policy, make yourself available to answer those questions. Don’t be short with them. Be patient and respectful. Give your customer the same type of treatment and respect you’d give a member of your family.